Insights Marketing
Marketing insights.
How customers find you today, from search and ads to AI answers, and how much to put behind it.
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What is answer engine optimization?
How AI tools like ChatGPT and Google's AI Overviews decide which businesses to mention, and what you can do to be one of them.
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Should you invest in SEO or paid ads?
How each one brings in customers, what they cost, how fast they work, and how to split your budget between them.
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How much should a business spend on marketing?
The common rules of thumb, a simple way to work out your own number from what a customer is worth, and how to split the budget.
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